4 Client Types Most Likely to List Before Year-End

By Brad Korb

Licensed REALTOR® and Broker since 1979, I bring decades of expertise to ensure your home sells promptly and at the best price.

Are you wondering who you should be calling right now to get more listings? It’s not about chasing cold leads or starting from scratch. The best clients to call are the ones already showing interest; they just need a little nudge.

Let’s break down exactly who you should be focusing on and how to re-engage with them.

1. Start with clients you’ve spoken to recently. Think about your last few weeks. Who did you talk to for at least two minutes? Maybe someone asked about the market or said they might sell next year. Those are the people to follow up with first. If they were open to a conversation before, they’re more likely to respond now.

Next, look at clients you had shorter chats with, maybe just a minute or so. A quick check-in could warm them up and move them closer to making a decision.

2. Check website activity and email opens. If someone’s been visiting your website recently, that’s a clear sign they’re still interested. They might be looking at listings, reading market updates, or searching for advice. You don’t have to guess what they’re thinking; they’re telling you with their clicks.

Also, keep an eye on who’s been opening your emails. These are warm leads who are paying attention. A simple call or message saying, “Hey, I noticed you’ve been reading our updates. How can I help?” can open the door to a real conversation.

3. Reconnect, not chase cold leads. Smart agents know it’s more effective to reconnect with people who already know you. Whether they’re past clients, referrals, or visitors from an open house, a warm lead is always better than a cold one.

At our office, we’ve seen great results from focusing on our past clients, referrals, and even those who came through open houses or reached out via Zillow. These are the people who already trust you, or at least know your name.

4. Be consistent and genuine. When you reach out, keep it simple. Ask how they’re doing, if they’re still thinking about buying or selling, or if they have questions. You don’t need a hard sales pitch; just a friendly check-in. People appreciate helpfulness and honesty, especially around the holidays.

Ready to finish the year strong in Burbank? If you’re a local agent looking to book more listings before 2025 wraps up, don’t waste time chasing cold leads. Your best opportunities are already in your database. Reconnect with the clients who’ve talked to you, visited your site, or opened your emails. These simple signals can help you focus your time, build trust, and close more deals.

Need help putting together a plan or want to talk through your strategy? Call me at 818-953-5300 or email brad@bradkorb.com, and I’ll help you create a smarter follow-up approach that gets real results in Burbank.