Agents: Stay Top of Mind With Clients This Quarter

By Brad Korb

Licensed REALTOR® and Broker since 1979, I bring decades of expertise to ensure your home sells promptly and at the best price.

I’ve been thinking a lot about how the work you do right now, especially by the end of February, will shape your results for the first quarter. From what I’ve noticed, the way you approach prospecting and staying in touch with clients makes all the difference. So, here’s a breakdown of what’s working and how I stay on track.

Commit to daily prospecting. Spending consistent time on prospecting is key. Even just an hour a day can make a huge impact. If you can commit to that, you’re setting yourself up for success.

Partner up for accountability. Having someone to team up with really helps keep the momentum going. An accountability partner in the office can push you to pick up the phone and make those calls. It’s also helpful to take great notes in your CRM after every conversation, so when you reach out again, you know exactly where you left off.

Personalize client interactions. Speaking of following up, always try to remember the little details about your clients. Whether it’s asking about a child’s dance lessons or a recent event they mentioned, bringing these things back into the conversation makes it feel personal and warm. Those “warm fuzzy” moments go a long way toward building trust.

Leverage your CRM effectively. Tools like Follow-up Boss can really streamline this process. By checking your CRM daily, you can see when clients are looking at properties again and what they’re interested in. That gives you a natural reason to reach out, talk about their searches, and even help adjust or create new property searches. It makes the conversation timely and relevant.

Take advantage of market conditions. Right now, the market is moving fast, and there are a lot more buyers active earlier than usual. Interest rates dropped back in September 2022, and home affordability is the best it’s been in four years. This is something I make sure to share with my clients—they need to know the market is favorable so they can act confidently.

That’s my approach for a strong first quarter: commit to daily prospecting, team up for accountability, personalize your conversations, and stay on top of client activity through your CRM. If you have any questions or want to discuss strategies, give me a call at 818-953-5300 or email brad@bradkorb.com. I’m always happy to connect and help.