What To Do Now That Rates Are Below 6%

By Brad Korb

Licensed REALTOR® and Broker since 1979, I bring decades of expertise to ensure your home sells promptly and at the best price.

Big news just dropped: interest rates are officially below 6% for the first time since September 2022, and it’s been changing the conversations I’m having. I’ve seen an uptick in calls and emails, which tells me buyers who were waiting are starting to step back into the market.

This is a great moment to reconnect with buyers who paused their plans and to check in with sellers about what increased buyer activity could mean for them. As momentum builds, getting homes ready earlier can really help sellers be in a strong position. I’m sharing two tips to help you get started.

1. Fast follow-up on new leads. Speed matters more than ever. With more leads coming in, I’m pushing for response times of 60 seconds or less. Fast follow-up is critical when buyer interest is rising.

2. Consistent follow-up that doesn’t stop at one touch. I see too many leads treated as one-and-done. Following up consistently over several days makes a difference. That means leaving a voicemail, sending a text, sharing a video, and using video email to stay visible.

The stronger and more consistent your follow-up is, the more successful you’ll be at helping buyers find homes and sellers move theirs. It directly impacts outcomes on both sides of the transaction.

If you need anything, I’m always available for a chat. You can reach me at 818-953-5300 or send an email to brad@bradkorb.com. I’m looking forward to seeing how this shift sets the tone for a strong start to 2026.