How To Refocus Your Real Estate Strategy for Q2 Success

By Brad Korb

Licensed REALTOR® and Broker since 1979, I bring decades of expertise to ensure your home sells promptly and at the best price.

What’s your next game plan in the real estate market? As the second quarter gets underway, now is the perfect time to pause and reflect. Take a look at where your business came from in the first quarter and see if it was enough to support the goals you’ve set for this second quarter. If it falls short, then it is time to adjust your approach. Here are simple and effective ways to refocus and build momentum as Q2 begins.

1. Be honest with clients. There’s value in being real with the people you serve. Success isn’t just about strategy—it’s about stamina. That starts with personal outreach. While texts and emails can enhance communication, a direct phone call still goes a long way. There’s magic in a real conversation.

2. Use your CRM wisely. When you’re having those one-on-one conversations, don’t forget to log everything into your CRM. Remembering these details helps you build stronger relationships. For example, you might ask how Billy’s soccer season is going or check in on Suzy’s latest Girl Scout event—these can make your communication more meaningful.

This is also a great time to revisit leads who first connected with you 24 to 36 months ago. Many successful sales have come from long-standing connections that are finally ready to move forward.

3. Engage clients with holiday giveaways. Think creatively about ways to connect with your clients beyond business. A recent Mother’s Day giveaway proved to be a great opportunity to surprise and delight. With Father’s Day around the corner, consider doing something similar. Small gestures during holidays can leave a big impression.

4. Take advantage of open houses. The past month also brought strong results from outside buyers, many of whom attended open houses and asked for help selling their properties. Hosting an open house isn’t just about showcasing the current listing; it also gives potential sellers the chance to meet you and see how you work.

5. Tap into past client referrals. Referrals from past clients have played a major role in recent business. Staying connected with those who’ve already worked with you can lead to valuable opportunities. Make sure those relationships stay warm.

The second quarter is your chance to reset, refocus, and re-engage. Reflect on what’s worked, adjust what hasn’t, and make space for opportunities—both new and familiar. Plus, here’s a suggestion: start thinking about what you can do for Father’s Day. A thoughtful touch might be just the thing that keeps your business top of mind.

If you’d like to talk more or have questions, don’t hesitate to reach out. Just give me a call at 818-953-5300 or send an email to brad@bradkorb.com. I’m here to help.