Burbank Market Update: Zillow Flex, Interest Rates, & More

By Brad Korb

Licensed REALTOR® and Broker since 1979, I bring decades of expertise to ensure your home sells promptly and at the best price.

Are you ready for what’s coming in Burbank’s real estate market this fall? I wanted to share some updates and strategies that could make a real difference as we head into September. Let’s dive into what’s happening and what you should know.

Zillow Flex expansion. You might have heard that Zillow Flex is now expanding all over Los Angeles. While I’m still waiting to get more details, I’m on standby and gearing up to jump in as soon as I can. This expansion could shake things up for buyers and sellers in the area, so it’s something that agents should keep an eye on.

Interest rate trends. Right now, interest rates are at their lowest point all year. There’s a strong belief that the Federal Reserve will lower rates again this September. This is good news for your buyers with a home in escrow.. You’ll likely be able to reapply them for those lower rates once they’re announced.

New open house strategies from top agents. A couple of days ago, I talked to my coach about open house tactics. We used to follow a “five, five, five” rule, which means visiting five houses, knocking on five doors on each side, and ten across the street.

But now, the top agents are stepping it up big time. They’re doing 50 homes, 50 doors, 50 neighbors, and 50 touches in total, five days before the open house. That’s 250 touches! The coach says this is the best way to create buzz and draw buyers, especially during the first two weekends after the listing goes live.

If you have any questions or want to chat about what this means for you, I’m always here. You can call me at 818-953-5300 or send an email to brad@bradkorb.com. September is just around the corner, and with fall starting soon, it could be a great time to think of a new strategy.